Internet Marketing: a practical approach is a unique, step-by-step guide to implementing the key aspects of online marketing. Unlike other texts on the market it addresses the basic issues that surround the operational implementation of any eMarketing strategy. Written in an accessible manner by an expert academic in the field, it offers a revolutionary set of learning tools, including an ongoing, online, interactive case study based around a fictional SME which is used as the case throughout the book, practically demonstrating the "real world" of emarketing strategies. Read this book and you will then be ready to tackle any internet marketing role in a variety of organizations. * Step-by-step guide to the key issues in the implementation of online marketing tactics * Text includes a "virtual environment" which acts as its own ongoing, online case study, based around a fictitious SME * Turn theory into practice with abundant exercises, checklists, further reading and, of course, web links
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